Product-Sports+Promotion


 * Product/Sports Promotion Project **
 * You will randomly draw 1 sport and 1 product. (You are NOT allowed to change either because if you worked in marketing, you would have to take whatever you got.)
 * **You are promoting your product through the sport**


 * You will combine the sport and product into the following:
 * **brainstorming**...come up with possible ideas for your product/sport combination. Nothing is off limits, but must be school appropriate. Take 5 minutes and write down everything that comes to mind. Then take another 10-15 minutes and cross out the ones that obviously will not work, list pro's and con's of potential combinations and hopefully come up with a great combination
 * When you find a winning combination, use the 2nd slide or page of your presentation to tell me why you selected the combination you did and how that will promote your product to your target market(s). Tell me who you target Markets are.
 * **Two 1-page magazine ads:**must feature both the sport and the product as well as some sort of logo or slogan that ties the two together. Each ad must focus on a different target market. (Think of the milk mustache ads.)
 * You must add something to your presentation that describes what you were thinking when you designed your ad. How would you present this ad to your client so that they would be willing to pay for the production/endorsement, etc.
 * Explain what magazine(s) you would place the ad and explain why.
 * **A commercial Advertisement**: This should be done in video software. You can create a commercial or storyboard. The storyboard must be divided into sections and very artistically finished. Either option must show a flow of information that brings together the sport and product. This must also include a slogan or tagline.
 * You must add something to your presentation that describes what you were thinking when you designed your ad.
 * **3 promotional ideas:** What can you do to promote your product at the sport venue? For example, putting a pair of socks in an air gun and shooting them up to the audience. Anything is possible!! Again, it must contain detailed information
 * **SWOT analysis:** What are the strengths, weaknesses, opportunities, and threats of your combination
 * **Press Release:** This will tell the world about your great promotions you are doing with your sport.
 * about 30 seconds-1 minute in length

__**RUBRIC:**__

 * [[file:Product & Sports Promotion Rubric.docx]]