Chap.+7+Branding

**CHAP. 7.1 BRANDING**

 * Predict: Why do you think branding is important for a product's sales?
 * Define: Research and provide an example
 * [[file:Notes WK 7.1.docx]]
 * Brand:
 * Brand Name:
 * Trade Name:
 * Trademark: (don't need an example)
 * Brand Personality:
 * Brand Loyalty:


 * Do you think the sponsorship of ads are worth the price?
 * [[file:Nascar- pricing for advertisements.docx]]


 * Brand Equity
 * Activity: you are the marketing director of a major soft-drink company. The company is about to launch a new sports drink. Explain the 3 steps involved in developing brand equity and how you will apply these steps to the new product.


 * Books pg. 146
 * Types of brands and branding strategies (give examples of each, not in book, and write adv/disadv for each type of branding)
 * Manufacturer Brand
 * Multi-product Branding
 * Multi-Branding
 * Co-Branding
 * Intermediary Brands
 * Generic Brand
 * Activity: Branding
 * [[file:branding_lesson.docx]]

**Chap 7.2 Licensing**
>>> -Read types of sponsorships and Premium Sponsorships >>> -Write the adv/disadv of the various types of sponsorships
 * List advantages/disadvantages of using a sports organization to promote the image of a product.
 * Define Licensing:
 * What are ways the NFL and colleges earn money through licensing their product?
 * Define Sponsorships:
 * What else does a company get for sponsoring events like the Super Bowl and Olympics?
 * -BOOKS pg. 154-156
 * Define:
 * Signage
 * Entitlement
 * Facility Entitlement
 * Product Exclusivity
 * In 3 lines, write how can sponsorships positively affect the company that is sponsoring a game/event?
 * List 3 examples of local companies sponsoring events in the Central PA area
 * Define Endorsements:
 * Research and list 6 product endorsements by sports/celebrity figures. Separate into sports products and no sports connection
 * Respond to the following statement:
 * "Companies associate their products with well-known sports organizations to reach new customers and strengthen their relationships with existing customers."
 * Use this as the opening sentence and write supporting sentences using what you learned in chap. 7