Chap.+1+Marketing

CHAP. 1: MARKETING
take notes on the following: >
 * G.O.- define marketing (in your own words, explain why we are studying marketing and its importance on the economy)
 * Marketing Process and how does it help us create a a better marketing strategy?)
 * Developing
 * Promotional
 * Distribution
 * What is the purpose of the marketing concept
 * market
 * Needs/Wants
 * Target Market
 * How does choosing the correct target market affect sales?
 * Who are the different demographics that we choose to look at when choosing a target market and why?


 * Activity: with a partner, take 3 different shoes/brands and explain the target market for each using the demographics profile
 * Activity: SPORTS PROMOTION POSTER
 * [[file:Sports Promotion Poster.docx]]


 * G.O- 4 P's of Marketing Mix (add to your evernotes)


 * Activity: TICKET MIX
 * [[file:marketing mix Ticket Sales.docx]]
 * ARTICLE: HOW IS NFL UPGRADING FAN EXPERIENCE?
 * [[file:How NFL Is Upgrading Stadium Experience (Article).docx]]
 * [[file:NFL Article Assignment.docx]]
 * Scarcity: How it affects how sports is marketed
 * Read pg 17-20 "Economic Impact"
 * Explain the economic impact sports/entertainment has globally, in your community (Harrisburg), and at Susquenita with a partner and be ready to share with the class.


 * Activity: ECONOMIC IMPACT ASSIGNMENT
 * -Record the economic impact of each event (4 examples from each video) using Google Drive and share or email it to me.
 * Youtube videos: economic impact
 * [|Sports Industry:"Trends and technologies in the U.S. and growth in China"] 5:29
 * [|Superbowl 45] 2:44
 * [|Fishing Tournament] 2:08
 * [|NCAA] 2:51


 * Supply/Demand
 * Group 1: Elastic demand in price
 * Group 2: Supply & Demand
 * Group 3: Non price competition
 * Group 4: Intellectual Property Rights
 * pg 24 #1-10
 * pg 24 #1-10